2. The Information We Collect on the Service.
We collect different types of information from or through the service. The legal bases for Booking247.com’s processing of Personal Data are primarily that the processing is necessary for providing the booking services in accordance with Booking Terms and Conditions, and that the processing is carried out in Booking247.com’s legitimate interests, which are further explained in the section “How We Use the Information We Collect”. We may also process other data upon the User’s consent, asking for it as appropriate.

2.1 User-provided Information. When the Service is used, User may provide, and we may collect, some of the User’s personal data. Examples of personal data include the User’s name, surname, email address, mobile phone number, cookie files, and credit card or other billing information. Personal data also includes other information, such as geographic area or preferences, when any such information is linked to information that identifies a specific individual. Users provide us with this data in various ways on the service. i.e we may collect a User’s personal data when the user needs to create a Travel Agent’s user account, uses the service, or sends us customer service -related requests.

2.2 Registration Module: : On Booking247.com, a new partner travel agent has to register using the Sign up module existing on the front home page Customer Travel Agent ( Buy Services) where they have to complete the registration form and provide all the requested information including the main user of the Travel Agent. After being registered and approved by Booking247.com, they can add users by sending an email request to support@booking247.com. For each user a unique username and password will be generated from booking247.com system and sent by email.

2.3 Personal information the User gives us about others: A Travel Agent user is supposed to make bookings on behalf of his end customers. Therefore customer details must be provided as part of the booking.. At this point we have to point out that it’s the user’s responsibility to ensure that the person or people the user has provided personal information about are aware that the User’s done so, have given their consent, and have accepted this Policy.

2.4. Payment information: In case a definite booking is to be made by the Travel Agent User for any of the provided service on booking247.com website, Unless the Travel Agent has no sufficient credit in their ewallet, they have then to pay using their credit card. In such a case they have to provide their card details which will be required to complete the booking by our payment gateway provider ( Barclays Bank) and in such an event, they have to approve the privacy policy of the payment provider separately.

3. How We Use the Information We Collect.
(3.1) We use the information that we collect in a variety of ways in providing the service and operating our business, including the following:
3.1.1 General Use. We use Personal Data and other information collected through the Service to
(A) register the User with the Website and create his/her user Account,
(B) provide the User with the requested services (mainly to process and confirm the User’s reservation with the accommodation provider or other supplier)
(C) provide the User with information about our services on the Website or on other websites and to communicate with the User (including by post-booking chat support) to the extent necessary to provide such requested services,
(D) build features that will make the services available on the Website easier to use,
(E) conduct surveys,
(F) for an improved user experience, internal training and general optimization purposes,
(G) for the detection and prevention of fraud and other illegal or unwanted activities or
(H) contact the User in case there is any issue with his/her Booking. This includes faster purchase requests, better customer support and timely notice of new services and special offers.

3.1.2 Operations: We use the information to operate, maintain, enhance and provide all features of the Service, to provide the services and information that the User requests, to respond to comments and questions, to resolve any incidents and to provide support to the User of the Service.

3.1.3 Improvements: We use the information to understand and analyse the usage trends and preferences of our Users, to improve the Service, and to develop new products, services, features, and functionality. Should this purpose require Booking247.com to process User’s Data, then the data will only be used in anonymized or aggregated form.

3.1.4 Marketing Activities & Reminders: We also use the User’s information for marketing activities, as permitted by law. For example: use the User’s contact information to send the User news of products and services relevant and useful for travellers. With the User’s consent – if consent is required under local law – we may also send the User other regular newsletters by email. The User can opt out, or unsubscribe, from marketing communications at any time using the “Unsubscribe”. Based on the information the User shares with us, individualised offers may be shown to him/her on the Website, in mobile apps or on third-party websites, including social media sites. These might be offers that the User can book directly on the Website, or third-party offers or products we think the User might find interesting.
When the User participates in other promotional activities, including but not limited to our referral programs, relevant information will be used to administer these promotions.
Please note that the confirmation emails and text messages sent after the Booking completion, as well as the guest review emails sent after the User’s departure, are not marketing messages. These messages are part of the Booking process. Respectively, they contain information to check in at the User’s booked services, and tools to optionally rate that services after the use of them. The User will continue to receive them, even if he/she has opted out of our marketing messages.
We may use the User’s email address or other information to contact that User and respond to and handle any requests he/she have made or with updates on promotions and events, relating to products and services offered by us and by third parties we work with.

3.1.5 Cookies and tracking technologies: We use automatically collected information and other information collected on the Service through cookies and similar technologies to:
(i) personalise our Service, such as remembering the User’s information so that the User will not have to re-enter it during a visit or on subsequent visits;
(ii) provide customised advertisements, content, and information;
(iii) monitor and analyse the effectiveness of the Service and third-party marketing activities;
(iv)monitor aggregate site usage metrics such as total number of visitors and pages viewed; and
(v) track the User’s entries, submissions, and status in any promotions or other activities on the Service.

3.1.6 Analytics: We use Google Analytics to measure and evaluate access to and traffic of the Website, and create User navigation reports for our Website administrators. Google operates independently from us and has its own privacy policy, which we strongly suggest in the User reviews. Google may use the information collected through Google Analytics to evaluate Users' activity on our Website. For more information, see Google Analytics Privacy and Data Sharing. We take measures to protect the technical information collected by our use of Google Analytics. The data collected will only be used on a need to know basis to resolve technical issues, administer the Website and identify the User preferences; but in this case, the data will be in non-identifiable form. We do not use any of this information to identify Users.
(3.2) To process Personal Data as described above, we rely on the following legal bases:
3.2.1 Performance of a contract: The use of the User’s Data is necessary to perform the contract that the User has with us. When the User uses our services to make a Booking, we will use the User’s Data to carry out our obligation to complete and administer that Booking in accordance with the accepted Bookings terms and Conditions.
3.2.2 Legitimate interests: We may use the User’s data for our legitimate interests, such as to provide the User with the best suitable content of the Website, emails and newsletters, to improve and promote our products and services and the content on the Website, and for administrative, fraud detection and legal purposes.
3.2.3 Consent: We may rely on the User’s consent to use his/her Personal Data for certain marketing purposes. The User may withdraw his/her consent at any time by contacting us as described in the section “How to Contact Us” .
3.2.4 Compliance with a legal obligation required by law: Booking247.com may, in compliance with applicable law, disclose Personal Data to protect ourselves against liability, to respond to subpoenas, judicial processes, legitimate requests, warrants or equivalent by law enforcement officials or authorities, to investigate fraud or other wrongdoing or as otherwise required or necessary in order to comply with applicable law, protect our legitimate interests or to the purchasers in connection with any sale, assignment, or other transfer of all or a part of our business or company.
We may also, in compliance with applicable law, disclose Personal Data to enforce or apply the terms and conditions applicable to our services or to protect the rights, property or safety of Booking247.com, our Users or others.

4 To Whom We Disclose Information:
4.1 Except as described in this Policy, we will not intentionally disclose the Personal Data that we collect or store on the Service to third parties without the consent of the applicable User. We may disclose information to third parties if the User consents to us doing so, as well as in the following circumstances:

4.1.1) Providers of travel services that the User’s booked: In order to complete the Booking, we transfer relevant reservation details to third parties which travel services the User has booked on the Website. This may include name, surname, passport details, residency, contact details, payment details, the names of guests travelling with the User and any preferences the User specified when the User made the Booking. If the User has a query about his/her Booking, we may contact service providers and ask them to handle such requests. Unless payment is made during the book process via the Service, we will forward the User’s credit card details to an appropriate service provider for further handling (assuming the User has provided us with those details during his/her booking process). In cases of reservation-related disputes, we may provide the service provider with information about the booking process as needed. This may include a copy of the reservation confirmation as proof that the Booking was actually made.

4.1.2) Third-party Personal Data processor: We may use service providers to process Personal Data on our behalf. This processing is for several purposes, including for example sending out marketing material. Third party service providers are bound by confidentiality clauses and are not allowed to use Personal Data for other purposes.

4.1.3) Payment providers and (other) financial institutions: When a chargeback is requested for the Booking by either the User or by the holder of the credit card used to make the Booking, we may need to share certain booking details with the payment service provider and the relevant financial institution to handle the chargeback. This may also include a copy of the reservation confirmation or the IP address used to make the Booking. We may furthermore share information with relevant financial institutions, if we consider it strictly necessary for fraud detection and prevention purposes.

4.1.4) Competent authorities: We disclose Personal Data to law enforcement insofar as it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud. We may need to further disclose this Data to competent authorities to protect and defend our rights or properties, or the rights and properties of our business partners.

4.1.5) Business partners:We work with many business partners around the world. Some of these business partners distribute or advertise our services, as well as help our other business partners distribute and advertise their own travel-related services. This may mean that their services are integrated into our website/apps, they have been enabled to show the User a customised advertisement, or Booking247.com online reservation services are integrated in their websites and/or apps. When the User makes a reservation on one of our business partners’ websites or apps, certain personal data that the User gives them will be forwarded to us. If customer service is provided by the business partner, Booking247.com will share details relevant to the Booking with the business partners (as and when needed) in order to provide the User with appropriate and efficient support. When the User makes a booking through one of our business partners’ websites, the business partners may receive certain parts of Personal Data related to the specific booking. This is for their own internal purposes (such as analytical purposes) and, if requested by the User, for the administration of loyalty programs or marketing.
When the User makes a booking on a business partners’ website, the User should also take the time to read their privacy policies if the User wishes to understand how these business partners may process Personal Data. When we offer the User travel-related products and/or services, the User’s information may be shared with the offering business partners to handle or administer his/her order. For fraud detection and prevention purposes and as strictly necessary, we may also exchange information about our Users with business partners.

4.1.6) Advertising partners:As a way of marketing Booking247.com services via third party business partners (to ensure relevant advertisements are shown to the right audience), we may share personal data with advertising partners. This includes an email address. We strive to only share email addresses in a hashed form so they can be matched to an existing customer database. We strive not to share email addresses for any other purpose.

4.2 Different service providers:We work with third party service providers who provide website, application development, hosting, maintenance, and other services for us. These third parties may have access to, or process Personal Data as part of providing those services for us. We limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality of such information.

4.3 Non-Personally Identifiable Information:We may make certain automatically-collected, aggregated, or otherwise non-personally-identifiable information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our Users’ interests, habits, and usage patterns for certain programs, content, services, and/or functionality available through the Service.

4.4 Law Enforcement, Legal Process and Compliance. We may disclose Personal Data or other information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.
We also reserve the right to disclose Personal Data or other information that we believe, in good faith, is appropriate or necessary to
(i) take precautions against liability,
(ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity,
(iii) investigate and defend ourselves against any third-party claims or allegations,
(iv) protect the security or integrity of the Service and any facilities or equipment used to make the Service available, or
(v) protect our property or other legal rights, enforce our contracts, or protect the rights, property, or safety of others.

4.5 Change of Ownership. Information about the Users, including Personal Data, may be disclosed and otherwise transferred to an acquirer, successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets and only if the recipient of the User Data commits to a Privacy Policy that has terms substantially consistent with this Privacy Policy.
Personal Data may be physically or electronically transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets, for the sole purpose of continuing the operation of the Service, and only if the recipient of the Personal Data commits to a Privacy Policy that has terms substantially consistent with this Privacy Policy.

5. Third-Party Services:
The Service may contain features or links to web sites and services provided by third parties. Any information the User provides on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through the Service. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through the Service. We encourage the User to learn about third parties’ privacy and security policies before providing them with information.

6. Interest Based Advertising:
Interest based advertising is the collection of data from different sources and across different platforms in order to predict an individual’s preferences or interest and to deliver to that individual, or his/her computer, smartphone or tablet, advertising based on his/her assumed preference or interest inferred from the collection of data pertaining to that individual or others who may have a similar profile or similar interests.
We work with a variety of third parties to attempt to understand the profiles of the individuals who are most likely to be interested in Booking247.com products or services so that we can send them promotional emails, or serve our advertisements to them on the websites and mobile apps of other entities.
These third parties include:

(A) advertising networks, which collect information about a person’s interests when that person views or interacts with one of their advertisements;

(B) attribution partners, which measure the effectiveness of certain advertisements; and

(C) business partners, which collect information when a person views or interacts with one of their advertisements.
In collaboration with these third parties, we collect information about our customers, prospects and other individuals over time and across different platforms when they use these platforms or interact with them. Individuals may submit information directly on the Websites or on platforms run by third parties, or by interacting with us, our advertisements, or emails they receive from us or from third parties. We may use special tools that are commonly used for this purpose, such as cookies, beacons, pixels, tags, mobile advertising IDs, flash cookies, and similar technologies. We may have access to databases of information collected by our business partners.
The information we or a third party collect enables us to learn what purchases the person made, what ads or content the person sees, on which ads or links the person clicks, and other actions that the person takes on our Sites, or in response to our emails, or when visiting or using third parties’ platforms. We, or the third parties with which we work, use the information collected as described above to understand the various activities and behaviours of our customers, the Website visitors and others. We, or these third parties, do this for many reasons, including: to recognize new or past visitors to our Sites; to present more personalised content; to provide more useful and relevant ads - for example, if we know what ads the User is shown we can try not to show him/her the same ones repeatedly; to identify visitors across devices, sales channels, third party websites, or to display or send personalised or targeted ads and other custom content that is more focused on a person’s perceived interest in products or services similar to those that we offer.
Our interest-based ads may be served to the User in emails or on third-party platforms. We may serve these ads about our products or services or send commercial communications directly ourselves or through these third parties.

7. Data Security and Retention:
We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorised alteration, unauthorised disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through the public internet, and we also employ application-layer security features to further anonymize Personal Data.
If we learn of a security systems breach, we will inform the User and the authorities of the occurrence of the breach in accordance with applicable law.
In accordance with European data protection laws, we observe reasonable procedures to prevent unauthorised access to, and the misuse of, Personal Data. Only authorised personnel are permitted to access personal data in the course of their work.
We only retain the Personal Data collected from a User for as long as the User’s Account is active or otherwise for a limited period of time as long as we need it to fulfil the purposes for which we have initially collected it, unless otherwise required by law.

8. Changes and Updates to this Policy:
Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. You can find the date of the latest revision on top of this page. The User’s continued use of the Service after the revised Policy has become effective indicates that the User has read, understood and agreed to the current version of the Policy.

9. How to Contact Us:
We are available to help and support 24/7 at our emails and telephone numbers below:
support@booking247.com - info@booking247.com - sales@booking247.com
UK: + 44 1254 66 22 22
Egypt: +20 100 125 8027